Osaa by Adarsh is an Indian celebration couture label that celebrates the rich craftsmanship, handwoven textiles, and sartorial traditions of India. From an early time in his career, Adarsh Makharia has engaged with diverse artisans and woven together a celebration of India’s heritage techniques in his contemporary and elegant pieces. The label, which has its flagship stores in Kolkata and Delhi, is also available in various multi-designer stores and can be described as reformed couture with a strong sense of color and storytelling that compliments every bride and groom.
A mélange of rich embroideries, appliques, impeccable weaving, and brilliant printing and dyeing, Osaa by Adarsh is a story of India’s rich textile traditions brought together in wedding couture. His inspirations come from diverse avenues—a feeling, a photograph, people, or even a melody. A mélange of creativity, instinct and reason, Osaa by Adarsh stands for sophisticated elegance, where subtle embroideries are paired with easy silhouettes and fabrics. The abstract design elements in every piece of Osaa plays with organza, tissue, mulberry and muga silk, adding drama to every outfit.
The label has a wide range of silhouettes for both women and men. Hand-embroidered lehengas, jacket sets, tops and skirts, suits, sarees, jumpsuits, and gowns feature exquisite floral embroidery techniques like zardozi, aari work, kasab, dori, french knots and appliques with a rich play of colours from pastel to bold.
The Osaa menswear range has embellished sherwanis, Nehru jacket sets, bandhgalas, and kurta sets in sumptuous textiles, all of which come together with subtle embroideries, and are paired with easy, flowing inners and bottoms. The rich, hand-crafted silhouettes are ideal for all marital occasions from the main wedding day to sangeet, haldi, and mehendi.
Osaa celebrates every relation in the family and beyond, from the Bride and the Groom, brothers and sisters, the bridesmaids, and all the other relatives. All of Adarsh’s creations reflect his love for indigenous craft and distinctive, opulent, and inventive textiles.